Arama Motoru Optimizasyonu (Seo) Uzmanı

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Responsibilities:

· Keyword Research: Conduct thorough keyword research to identify high-volume and relevant keywords related to cryptocurrency, blockchain, and finance.

· On-Page Optimization: Optimize website content, meta tags, URLs, and headings for target keywords to improve search engine visibility and user experience.

· Off-Page SEO: Develop and execute off-page SEO strategies such as link building, guest blogging, and social media promotion to increase website authority and organic traffic.

· Technical SEO: Perform website audits to identify technical issues affecting search engine crawling and indexing. Implement solutions to improve website performance, including site speed optimization and mobile responsiveness.

· Content Strategy: Collaborate with content creators to develop an SEO-focused content strategy that aligns with business goals and target audience interests.

· Monitoring and Reporting: Monitor website performance using SEO tools and analytics platforms. Provide regular reports on key performance indicators such as organic traffic, keyword rankings, and backlink profile.

· Stay Updated: Stay informed about industry trends, algorithm updates, and best practices in SEO and cryptocurrency marketing. Continuously adapt strategies to maintain competitive advantage.

Requirements:

· Proven Experience: Minimum of 2 years experience working as an SEO specialist, preferably in the cryptocurrency or finance industry. Provide examples of successful SEO campaigns and results achieved.

· Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms. Experience with website CMS (e.g., WordPress) and basic HTML/CSS knowledge.

· In-Depth Knowledge: Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Familiarity with cryptocurrency terminology and market trends is highly desirable.

· Analytical Mindset: Ability to analyze data, draw insights, and make data-driven decisions to optimize SEO performance and achieve business objectives.

· Communication Skills: Excellent written and verbal communication skills. Ability to effectively communicate SEO strategies, recommendations, and results to stakeholders.

· Adaptability: Willingness to adapt to a fast-paced and dynamic work environment. Ability to quickly learn and apply new SEO techniques and technologies.

· Team Player: Collaborative attitude with the ability to work effectively in cross-functional teams. Experience working with content creators, developers, and digital marketers is a plus.

· Education: Bachelor's degree in marketing, digital media, computer science, or a related field is preferred but not required, provided the candidate has relevant experience and skills.