Brand Manager

Grafton

Grafton, one of the world's most famous recruitment companies, offers first-class recruitment service, talent management and human resources solutions with over 40 years of experience in Europe as a Gi Group brand. With more than 500 employees in 16 countries in Europe, Grafton employs more than 50,000 temporary and permanent professionals every year.

We are looking for a Brand Manager for our global client that is a leading provider for branded cleaning and household products and services.

Qualifications

·      University degree in Business Administration, Industrial Engineering, Economics, or a relevant discipline,

·      Minimum 3+ years of marketing experience (preferably in FMCG),

·      Excellent command of written and spoken English,

·      Experience in supervising outside vendors and agencies,

·      Experience and proven record in digital marketing, and media management,

·      Use and understanding of IRI / Nielsen data and any relevant market analytics tools,

·      Understanding of KPIs and P&L,

·      Advanced presentation and communication skills.

Job Description

·      Managing the product portfolio and relevant factors such as commercialization, market growth, tracking of profitability and go-to market plans,

·      Understanding the brand and related categories,

·      Defining and implementing the country strategy of the brand,

·      Coordinating the whole product cycle by communicating with other relevant teams,

·      Strategizing product and its pricing in alignment with regional/global marketing,

·      Applying consumer insights and trends to branded product accordingly, while providing continuous feedback to relevant teams,

·      Supporting the local Head of Marketing to ensure media is developed and implemented in accordance with brand objectives and strategies,

·      Taking responsibility in the digital customer journey, using relevant channels and monitoring conversion and KPIs,

·      Preparing marketing plans while considering budget planning,

·      Communicating with sales team and all relevant partners in accordance with marketing objectives,

·      Doing market research analysis and planning of necessary actions in line with market conditions,

·      Monitoring the enquires of end-users.

“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur “