GENEL NİTELİKLER VE İŞ TANIMI
Anadolu Isuzu commercial vehicles began production in 1984 in Turkey, Anadolu Group since that date, Isuzu Motors Limited and Itochu is to expand its operations as a public company and production portfolio. Focusing on the commercial vehicle segment of the automotive industry, Anadolu Isuzu has a strong product range, effective after-sales services, and an extensive dealer and service network. The company, which deals with the marketing as well as the production of commercial vehicles, has an annual production capacity of 19 thousand units in a single shift in its 300 thousand m2 factory in Kocaeli. Anadolu Isuzu's plant in Turkey, Isuzu worldwide, covering operations network, trucks, pick ups and buses production of the highest quality and production, guaranteeing standards of Isuzu Manufacturing Management (IM: Isuzu Monazakur a) having the certification, the only outside Asia Japan facility. Exporting more than 30 countries, company will focus on electrical and CNG vehicles in its truck and bus segment as well as automomous vehicles in R&D. Anadolu Isuzu is willing to strengthen the product management team in order to shape the future products of the company.
General Qualifications - Graduated from the Engineering or Economics and Administrative Sciences Faculties of the universities
- 2-3 years of experience in product management, marketing & pricing in automotive industry
- Having experience in competitor and segment analysis
- Having product knowledge and experience in bus, truck, light truck, pickup segment
- Advanced problem solving skills, analytical thinking and innovative thinking
- Advanced comment in English
- Design & project management background would be great asset
- Innovative, creative and open to continuous improvement
- Success and result oriented
- High planning, reporting and organization skills
- Can keep up with dynamic working environment and flexible working hours
Job Description- To support the determination of domestic and international product range strategies
- Starting from the idea stage of the product, taking a guiding role in design, production, distribution, service-maintenance and withdrawal from the market, working in coordination with other departments
- To ensure that products suitable for customer demands and new trends are included in short, medium and long term product plans for domestic and international markets
- To provide a product / service that will create value for the customer and in return for the company; To follow and develop market research (competition and customer), marketing strategy development (segmentation, target segment determination and value positioning) processes
- Projecting existing product portfolio improvement / development areas (cost, quality, budget, time, customer demands and expectations, legal requirements, etc.), updating S / O lists
- Adapting the existing product portfolio to new markets, determining the product features suitable for the market
- To take an active role in new product feasibility study processes (market feasibility, technical feasibility, financial feasibility)
- Preparing product information, training documents, sales kits to support sales, and providing product training when necessary
- To present relevant reports by conducting domestic and international competition and market share analysis
- Carrying out market positioning studies based on price / value analysis for the product and segment it is responsible for
- To reveal information that will be useful for product launches by giving briefs to agencies, to support planning the launch activities, to prepare the necessary materials
- Analyzing the areas open to demand and improve