Brand Manager (Pharmacy)

ALTIPARMAK GIDA SANAYİ VE TİCARET A.Ş.

We are currently looking for Brand Manager (Pharmacy) for Balparmak brands in our dynamic Marketing team. 

• Graduate with a bachelor’s degree; Preferably Marketing, Management or Pharmacy
• Minimum experience in marketing of 6 years, at least 3 years’ experience in a managerial role in a Pharmaceutical industry preferably some experience in handling OTC brands
• Computer skills in Microsoft Words, Excel, PowerPoint, Project
• Strong influencing skills, interpersonal skills
• Entrepreneurial flair that enables calculated risk taking/creative, out of the box thinking
• Strong marketing, commercial and New Product Development experience.
• Demonstrated experience in marketing communication mediums, including digital and social media
• Solid analytical skills
• Strong verbal and written communication skills in English

Job Description

• Develops new concepts and approaches for consumer advertising and promotional plans. 
• Managing portfolio range for SKU and brand efficiency, including SKU rationalization and product lifecycle management.
• Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
• Project management of innovation with cross functional teams - Development and management of current and new product with regulatory, supply chain and agencies
• Develop marketing and strategic plans and budgets in conjunction with the Marketing Director (including innovation, communications, advertising and other activities).
• Establishes partnerships with medical societies, opinion leaders, consumers, endorsers and customers. Considered expert in field within the organization. 
• Review and recommend on business processes and reporting.
• Identifying trends and insights which can lead to new initiatives and growth.
• Review and analyze research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.
• Collaborating with Sales to set promotional initiatives in-market.