Marketing Manager

Polonez

Qualifications :

• University degree in related fields,
• Min. 10 years of experience in preferably in FMCG industry,
• Good command of both written and spoken English,
• Strong interpersonal communication skills and growth mindset,
• Analytical thinking ability and analysing skills, high attention to details

Job Descriptions :

• Responsible for management and monitoring of marketing investments, initiatives and organization in the market.
• Managing the social media strategy, content production, and media approach for various channels such as LinkedIn, Instagram.
• Prepares the marketing plan, annual budget and communication/media plan for the brand.
• Tracking consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
• Creating content for marketing communication tools on all channels.( i.e. presentations, communications plans, marketing communications materials such as catalog, brochure and flyer, media releases etc. supporting the overall strategy),
• Organizing and leading the execution of trade events such as fairs, organizations
• Liaise with external agencies to deliver digital projects and campaigns on time and within budget, challenging agency partners to provide relative and innovative solutions
• Monitoring performance of the categories and find out further opportunities to strengthen business growth, as well as a control of budget performance,
• Driving growth marketing strategies across all digital media channels and platforms, including web, mobile, social media
• Collaborate with the Sales Unit to prepare reports related to competition analysis and market trends,
• Following end-user/market trends and competitors to determine the necessary marketing strategies and actions,
• Being responsible for product packaging design and renewal processes, participating in innovation studies,
• Resolving customer issues and complaints by being the first and single point of contact to acquire the intended level of customer satisfaction and retention,
• Approach the demands and needs proactively before a customer complaint occurs and create the necessary processes for this.
• Establishing the necessary policies within the scope of customer satisfaction and ensure that it is spread throughout the organization.