Marketing Manager

Gürok

QUALIFICATIONS AND JOB DESCRIPTION

As Gürok Group, we have been maintaining our strong position among Turkey's largest private sector groups for 75 years. With our experience of more than 25 years in the glass industry, we continue to grow with GCA in glass packaging solutions and world's 5th largest table glass brand with LAV. While we pursue our activities with Gürok Kiremit and Lapis Yapı in the construction and industry sector; with more than 30 years of experience in the tourism sector, we keep growing with Ali Bey Hotels & Resorts, as well as JOALI Maldives and JOALI BEING in the ultra-luxury segment.

In our journey to build a stronger and more innovative group, we have three basic principles that motivate us: Think unlimited, act brave, do good…

Our main focus is doing good in order to build a more livable world and a better future, in a respectable working environment that brings together expertise with fresh perspectives and encourages creativity. We look forward to meeting intelligent, creative and courageous people who embrace the same vision and values as us…

We are looking for a Marketing Manager to work with us for our upcoming beverage brand.

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Location: Kartal/İstanbul

What you’ll be doing?

• Planning and executing campaigns and events,
• Monitoring brand and business performance, managing & reporting according to current data and performance results,
• 3rd Party Agency Management (Creative & Strategy, Media Planning, Research, PR and Event),
• Managing the marketing budget with processes in line with the agreed and targeted KPIs,
• Managing the entire fair process as a participant company in the relevant fairs.
• Managing of digital communication channels (Website, Social Media, SEO, SEM, analytics, etc.)
• Managing market research processes such as Brand Positioning & Segmentation, Brand Health and Competition Analysis,
• Managing new product communication projects,(Packaging, POP and ATL, BTL 360 Communication)
• Work with R&D and operations in the development of new products to meet current and future customer requirements
• Establishing metrics, processes, and dashboards to monitor, evaluate, and report on Product Marketing performance.

Who we are looking for?

• Bachelor's or Master's Degree from a reputable university, preferably in Engineering, Management, Economics, and other related departments,
• At least five years of market research, brand management, product management, pricing strategy, agency, or digital marketing experience, preferably in FMCG.
• Experienced in social media planning and content production with knowledge of creative work preparation for all social and digital media dynamics,
• Keeping up-to-date with developments, trends, competition in the sector,
• Fluent in English,
• A great initiative taker, ability to initiate projects through ideas that have a high business contribution,
• Good knowledge of office systems such as Excel and PowerPoint,
• Ability to multitask, prioritize tasks and coordinate different parties of the projects,
• Eager to learn and develop,
• Proactive, team player,
• Flexible & quick in adaptation,
• No travel barriers.